YOUTH-TARGETED AWARENESS CAMPAIGN

By the H&L Advocacy Team

Campaign Title: “Heart at 30”

Core Message:

“Heart attacks are not just for seniors. Protect your heart now.”

Campaign Rationale

Young adults believe cardiovascular disease is decades away. This perception delays prevention.

The new data shows otherwise.

Key Messages for Filipino Youth (18–45)

1. If you smoke, vape, or use substances, your risk increases.
2. If you have diabetes, kidney disease, or high stress — your heart is already under strain.
3. Chest pain is not always dramatic. Shortness of breath and fatigue matter.
4. Your lifestyle at 25 shapes your heart at 45.

Social Media Strategy

Short Video Reels:

“Would you recognize a heart attack at 35?”

Infographics:

• “5 Signs Young Women Ignore”
• “Stress and Your Heart”
• “Why Income and Access Matter”

Hashtags:

#HeartAt30PH
#YoungHeartsMatter
#GoRedPH

University and Workplace Engagement

Partner with:

• BPO companies
• Universities
• Medical student organizations
• Corporate wellness programs

Offer:

• Free blood pressure and glucose screening days
• Online risk calculator links
• 15-minute educational talks

Influencer Collaboration

Engage:

• Fitness influencers
• Young doctors
• Women’s health advocates
• Mental health advocates

Focus message:
Stress + lifestyle + delayed check-ups = rising risk.

Campaign Tagline Options

• “Don’t Wait for 60.”
• “Your Heart Is Aging Faster Than You Think.”
• “Strong Career. Strong Family. Strong Heart.”

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Final Reflection

If heart attack deaths are rising among younger adults, the solution is not panic — it is earlier prevention, smarter policy, and better awareness.

The Philippines has an opportunity to respond before trends worsen.

Because the most tragic statistic is the one we could have prevented.